ESPN desires to dip its paddle into the world of pickleball.
The Disney sports activities big stated Monday that it struck a wide-scale rights cope with the Affiliation of Pickleball Professionals that can have ESPN2 broadcast eight, one-hour occasion recap exhibits and ESPN+ stream greater than 200 hours of stay protection of eight occasions from the APP’s annual tour.
Whereas it could sound like one thing that belongs on “The Ocho,” the semi-fictional ESPN channel dedicated to protection of oddball sporting occasions, pickleball has turn into a phenomenon. In accordance with The Sports activities & Health Business Affiliation, greater than 4.8 million folks within the U.S. play the game — the most recent in racket video games — which has seen a progress of 39.3% over the past two years. Final 12 months, comic Stephen Colbert and CBS mounted a celeb pickleball event, with the late-night host declaring that the game is actually egalitarian. “You actually get the sense that one of the best pickleball participant on the planet is barely about twice pretty much as good because the worst pickleball participant,” Colbert informed Selection.
“As pickleball continues to develop in reputation throughout the nation quickly, we’re trying ahead to serving followers with protection of the APP Tour throughout our ESPN platforms,” stated Tim Bunnell, ESPN’s senior vice chairman of programming, in an announcement. “We’re excited to be a part of this sport’s upward trajectory.”
The deal places a highlight on the elevated demand for stay sports activities content material throughout TV networks of all stripes. In an period the place streaming has begun to draw extra viewers, programming that may nonetheless draw giant crowds suddenly is of accelerating worth. Little marvel, then, that Disney’s FX general-entertainment community will present XFL soccer video games later this 12 months.
Protection of the 2023 APP season will kick off with the Daytona Seaside Open in February on ESPN+, with a recap present to air on TV on Sunday, February 12. Among the many tournaments to get ESPN+ streaming are the 2023 APP New York Metropolis Open in Might and the league’s 2023 APP season finale in November and December in Houston.
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